Publications & Presentations
USF Health · COPH · Florida Prevention Research Center

Florida Prevention Research Center 1998-2008 Publications and Presentations

Books, Book Chapters and Case Studies

Ammary-Risch, N. J., Zambon, A. & McCormack Brown, K. (in press). Commmunicating Health Information Effectively. In Health Promotion Programs: Theory to Practice. Thousand Oaks, CA: Sage Publications.

Bryant, C. A (2002). Breastfeeding: Loving Support Makes Breastfeeding Work. In Kotler, P., Robert, N., & Lee, N. Social Marketing: Improving the Quality of Life. (pp. 57-59).Thousand Oaks, CA: Sage Publications.

Bryant, C. A. (2006). Conducting focus group research. In Angrosino, M. (ed.) Doing Cultural Anthropology: Projects for Ethnographic Data Collection. 2nd edition. Long Grove, Ill: Waveland Press, Inc. <Link to book>

Bryant, C. A. (2007). Social Marketing in Public Health. In Boslaug, S. Encyclopedia of Epidemiology. Thousand Oaks: Sage Publications. <link to book>

Bryant, C. A. (submitted). Community-based Health Promotion. In Coreil, J. Social and Behavioral Foundations of Public Health. 2nd edition. Thousand Oaks, CA: Sage Publications.

Bryant, C. A. (submitted). Social marketing. In Coreil, J. Social and Behavioral Foundations of Public Health. 2nd edition. Thousand Oaks, CA: Sage Publications.

Bryant, C. A., Courtney, A. H., Baldwin, J. A., McDermott, R. J., Nickelson, J., & McCormack Brown, K. R. (2007). The VERBTM Summer Scorecard. In Hastings, G. The Potential of Social Marketing: Why Should the Devil Have All the Best Tunes? (pp. 272-275). Oxford, UK: Elsevier.

Bryant, C. A., Courtney, A. H., Baldwin, J. A., McDermott, R. J., Peterson, M., & Koonce, D. VERBTM Summer Scorecard. In Kotler, P. and Lee, N. (2008). Social Marketing: Influencing Behaviors for Good, 3rd edition. Thousand Oaks, CA: Sage Publications. <link to book>

Bryant, C. A., DeWalt, K. M., Courtney, A., & Schwartz, J. (2003). The Cultural Feast: Introduction to Food and Society. 2nd Edition. Belmont, California: Wadsworth Thomson Learning: West Publishing Company.

Bryant, C. A. & Lindenberger, J. H. (2002). Increasing Utilization in the Texas WIC Program. In Kotler, P., Robert, N., & Lee, N. Social Marketing: Improving the Quality of Life. (pp. 190-194).Thousand Oaks, CA: Sage Publications.

Bryant, C. A., McCormack Brown, K., Forthofer, M. S., & Lindenberger, J. H. (2002). Florida Cares for Women Program. In Kotler, P., Robert, N., & Lee, N. Social Marketing: Improving the Quality of Life. (pp. 86-89).Thousand Oaks, CA: Sage Publications.

Bryant, C. A., McCormack Brown, K., McDermott, R.J., Debate, R. D., Alfonso, M.A., Baldwin, J. L., Monaghan, P., & Phillips. L. M., (submitted). Community-Based Prevention Marketing: A New Planning Framework for Designing and Tailoring Health Promotion Interventions. In DiClemente, R., Crossby, R.A., Kegler, M.C. (eds). Emerging Theories in Health Promotion Practice and Research: Strategies for Improving Public Health. 2nd edition. San Francisco, CA: Jossey-Bass.

Coreil, J., Bryant, C. A. & Henderson, J. N. (2000). Social and Behavioral Foundations of Public Health. Thousand Oaks, CA: Sage Publications. <Link to book>

Debate, R., Bryant, C. A., & Zwald, M. (submitted). Childhood Obesity and Overweight. In Coreil, J. Social and Behavioral Foundations of Public Health. 2nd edition. Thousand Oaks, CA: Sage Publications.

Forthofer, M. S. (2002). The Status of Mixed Methods in the Health Sciences. Contributed chapter in A. Tashakkori and C. Teddlie (Eds)., Handbook of Mixed Methods in the Social and Behavioral Sciences. Sage Publications, Inc. <Link to book>

McCormack Brown, K. R. (2005). Qualitative Research Methods. In Cottrell, R.R. & McKenzie, J.F. Health Promotion and Education Research Methods. Boston, MA: Jones and Bartlett Publishers. <Link to book>

McDermott, R. J., Baldwin, J. A., Bryant, C. A., & DeBate, R. D. Intervention Methods for Chronic Disease Control. In: Remington, P.L., Brownson, R.C., & Wegner, M. (eds.). Chronic Disease Epidemiology and Control, 3rd edition. Washington, DC: American Public Health Association.

McDermott, R. J., & Sarvela, P. D. (1999). Health Education Evaluation and Measurement: A Practitioner's Perspective. Madison, WI: WCB McGraw-Hill.

Peer-Reviewed Articles

(Note: We provide a link to our articles where available electronically on publishers' websites.  Some publishers may require a subscription purchase before access is granted to articles.)

Alfonso, M., Lopez, I., Bryant, C. A., & Bumpus, L. (2001) Planned approach to community health (PATCH): A review and discussion of PATCH in Sarasota County, FL. Florida Journal of Public Health, 12(1-2): 19 – 26.

Alfonso, M. L., Nickelson, J., Hogeboom, D., Nichols, J., Bryant, C. A., McDermott, R. J., & Baldwin, J. A. (2008). Assessing local capacity for intervention. Evaluation and Program Planning, 31, 145-159. <View Article>

Bretthauer-Mueller, R., Berkowitz, J.M., Thomas, M., McCarthy, S., Green, L.A., Melancon, H., Courtney, A.H., Bryant, C.A., & Dodge, K. (2008). Catalyzing community action within a national media campaign: VERB™ community and national partnerships. American Journal of Preventive Medicine 6S: S210-S221. <View Article>

Bryant, C. A. (2001). Social marketing: A new approach to improved patient care. Primary Care Update - for Ob/GYNs, 7(4):161-167. <View Article>

Bryant, C. A. (2002). Social Marketing. Society of Nutrition Education, Social Marketing Division Newsletter, Fall 2002, 2-4.

Bryant, C. A., Bustillo, M., Kent, E., Unterberger, A., Jeffers, D., & Lindenberger, J. (1998). Determinants of preventive pediatric care and immunization. Florida Journal of Public Health, IX(1), 10-17.

Bryant, C.A., Courtney, A.H., McDermott, R.J., Alfonso, M.L., Baldwin, J.A., Nickelson, J., McCormack Brown, K.R., DeBate, R..D., Phillips, L.M., Thompson, Z., & Zhu, Y. (under review). Promoting physical activity among youth through community-based prevention marketing. Journal of School Health.

Bryant, C. A., Forthofer, M. S., McCormack Brown, K., Alfonso, M. L., & Quinn, G. (2000). Social marketing approach to increasing breast cancer screening rates. Journal of Health Education, 31(6): 320- 328. <More Information>

Bryant, C., Forthofer, M. S., McCormack Brown, K., Landis, D., & McDermott, R. (2000). Community-Based Prevention Marketing: The next steps in disseminating behavior change. American Journal of Health Behavior, 24(1), 61-68. <Link to abstract>

Bryant, C., Forthofer, M., McCormack Brown, K. R., & McDermott, R. J. (1999). Community-based prevention marketing. Social Marketing Quarterly, 5(3), 54-59. <View Article>

Bryant, C. A., Kent, E., Brown, C., Bustillo, M., Blair, C., Lindenberger, J., & Walker, M. (1998). A social marketing approach to increase customer satisfaction with the Texas WIC Program. Marketing Health Care Services, Winter: 5-17.

Bryant, C. A. & Lindenberger, J. H. (2002). Social Marketing. In Breslow, L., Goldstein, B., Green, L., Keck, W., Last, J., McGinnis, M. Encyclopedia of Public Health. Detroit and New York: Macmillan Reference USA.

Bryant, C. A., Lindenberger, J. H., Brown, C, Kent, E., Schreiber, J. M., Bustillo, M., & Canright, M. W. (2001). A social marketing approach to increasing enrollment in a public health program - Case Study of the Texas WIC Program. Human Organization, 60 (3): 234-246. <View Article>

Bryant, C. A., McCormack Brown, K., McDermott, R. J., Forthofer, M.S., Bumpus, E. C., Calkins, S., & Zapata, L.B. (2007) Community-based prevention marketing: Organizing a community for health behavior intervention. Health Promotion Practice 8(2), 154- 163. [View Article]

Bryant, C. A., McDermott, R. J., Zapata, L. B., Forthofer, M. S., McCormack Brown, K. R., Cheney, R., Eaton, D. K., Calkins, S. A., & Hogeboom, D. L.. (2006). Using mixed methods to examine parental influence on youth alcohol use. American Journal of Health Education, 37(6), 322-336.

Burroughs, E. L., Peck, L. E., Sharpe, P. A., Granner, M. L., Bryant, C. A., & Fields, R. (2006). Using focus groups in the consumer research phase of a social marketing program to promote moderate intensity physical activity. Preventing Chronic Disease,3(1):  [View Article]

Clark, J. K., & McCormack Brown, K. (2006). Bridging the gap between research and school health programs. Journal of School Health, 76(1), 38-39. (Impact Factor: .956) [View Article]

Daley, E. M., McDermott, R. J., McCormack Brown, K. R., & Kittleson, M. J. (2003). Conducting web-based survey research: A lesson in Internet design. American Journal of Health Behavior, 27 (2), 116-124. [View Article]

DeBate, R. D., Baldwin, J. A., Thompson, Z., Nickelson, J., Alfonso, M. L., Bryant, C. A., Phillips, L. M., & McDermott, R. J. (under review). VERBTM summer scorecard: Findings from a multi-level community-based physical activity intervention for tweens. American Journal of Community Psychology.

DeBate, R. D., McDermott, R. J., Baldwin, J. A., Bryant, C. A., Courtney, A. H., Hogeboom, D. L., Nickelson, J., Phiilips, L. M., & Alfonso, M. L. (in press). Factors associated with tweens' intentions to sustain participation in an innovative physical activity program. American Journal of Health Education.

Eaton, D., Forthofer, M. S., Zapata, L. B, McCormack Brown, K. R., Bryant, C. A., Reynolds, S.T., & McDermott, R. J. (2004). Factors related to alcohol use among 6th through 10th graders: The Sarasota County demonstration project. Journal of School Health 74 (3): 95-104. [View Article]

Eyler, A. Baldwin, J. A., Carnoske, C., & Nickelson, J., Troped, P., Steinman, L., Pluto, D., Litt, J., Evenson, K., Brownson, R. & Schmid, T. (2008). Parental involvement in active transport to school (ATS) initiatives: A multi-site case study. American Journal of Health Education, 39(3), 138-147.

Farmer, F. L, Clarke, L. L., Flocks, J. D, Bryant, C. A. Romund, C. S., & Albrecht, S. L. (2003). Community-Based Social Marketing: Involvement in Health Programs. Journal of the Community Development Society Volume 33, No. 2: 1-18.

Flocks, J., Clarke, L., Albrecht, S., Bryant, C. A. Monaghan, P. & Baker, H. (2001). Implementing a community-based social marketing project to improve agricultural work health. Environmental Health Perspectives 109, (Suppl.3), 461-468. [View Article]

Flocks, J., Monaghan, P., Albrecht, S. & Bahena, A. (2007). Florida farmworkers' perceptions and lay knowledge of occupational pesticides. Journal of Community Health, 32(3): 181-194.

Forthofer, M. S., & Bryant, C. (2000). Using audience segmentation techniques to tailor health behavior change strategies. American Journal of Health Behavior. 24(1), 36-43. [View Article]

Franks, A. L., Brownson, R. C., Bryant, C., McCormack Brown, K., Hooker, S. P., Pluto, D. M., Shepard, D. M., Pate, R. R., Baker, E. A., Gillespie, K. N., Leet, T. L., O'Neall,, M. A., & Simoes, E. J. (2005). Prevention Research Centers: Contributions to Updating the Public Health Workforce through Training. Preventing Chronic Disease: Public Health Research, Practice, and Policy 2 (2): Available on like at http://www.cdc.gov/pcd/issues/2005/apr/04_0139.htm.

Grier, S. and Bryant, C. A. (2005). Social marketing in public health. Annual Reviews in Public Health 26, 6.1-6.21. [View Article]

Landis, D., Alfonso, M., Ziegler, S. E., Christy, J., Abrenica, K, & McCormack Brown K. (1999). Training youth to conduct focus groups and interviews. Social Marketing Quarterly 5(4): 22- 29.

Lindenberger, H. & Bryant, C. A. (2000). Promoting breastfeeding in the WIC program: A Social marketing case study. American Journal of Health Behavior, 24 (1): 53-60. [View Article]

Lopez, I. A., Bryant, C. A. & McDermott, R. J. (2008). Influences on physical activity participation among Latinas: An ecological perspective. American Journal of Health Behavior, 32(6), 627-639. [View Article]

Luque, J. S., Monaghan, P., Contreras, R. B., August, E., Baldwin, J. A., Bryant, C. A. & McDermott, R. J. (2007). Implementation evaluation of a culturally competent eye injury prevention program for citrus workers in a Florida migrant community. Progress in Community Health Partnerships, 1(4), 359-69. [View Article]

Marshall, R. J., Keller, H., Bryant, C. A., & Fridinger, F. (2006). Marketing social marketing: Getting inside those "big dogs" heads and other challenges. Health Promotion Practice. 7 (2): 206-212. [View Article]

McCormack Brown, K.R. (2006). Defining the product in a social marketing effort. Health Promotion Practice, 7(4), 384-387. [View Article]

McCormack Brown, K. R. (2002). Social Marketing: A tool for the AHEC toolbox. The National AHEC Bulletin, 18 (2), 39-41. [View Bulletin]

McCormack Brown, K. R., Akintobi, T. H., Pitt, S., Berends, V., McDermott, R. J., Agron, P., et al. (2004). School board members' perceptions of factors influencing school nutrition policy decision-making. Journal of School Health, 74(2), 52-58. [View Article]

McCormack Brown, K. R., Bryant, C. A., Forthofer, M. S., Perrin, K. M., Quinn, G. P., Wolper, M., & Lindenberger, J. H. (2000). Florida Cares for Women. American Journal of Health Behavior, 24 (1):44-52. [View Article]

McCormack Brown, K. R., Ellery, J., & Perlmutter, P. (2005). General characteristics of internet use among health educators: Implications for the profession. Journal of Prevention and Intervention in the Community, 29(1/2), 145-159. [View Article]

McCormack Brown, K. R., Forthofer, M. S., Bryant, C. A., Eaton, D. K., Merritt, T., Landis, D., & McDermott, R. J. (2001). Developing youth capacity for community-based research: The Sarasota County Demonstration Project. Journal of Public Health Management and Practice, 7(2), 53-60.

McCormack Brown, K., Lindenberger, J. H., & Bryant, C. A. (2008). Using pretesting to ensure messages and materials are on strategy. Health Promotion and Practice, 9 (2): 116 – 122. [View Article]

McCormack Brown, K., McDermott, R. J., Bryant, C. A., & Forthofer, M. S. (2003). Youth as community researchers: The Sarasota Demonstration Project. Community Youth Development Journal 4 (1): 40 – 45.

McCormack Brown, K., Perlmutter, P., & McDermott, R. J. (2000). Youth and tattoos: What school health personnel should know. Journal of School Health, 70(9), 355-360. [View Article]

McDermott, R. (2000). Social marketing. A tool for health education. American Journal of Health Behavior. 24 (1), 6-10. [View Article]

McDermott, R., Alexander, C. B., Westhoff, W., & Eaton, D. (1999). Alcohol attitudes and beliefs related to actual alcohol experience in a fifth-grade cohort. Journal of School Health, 69(9), 356-361. [View Article]

McDermott, R. J., Berends, V., McCormack Brown, K. R., Agron, P., Black, K. M., & Pitt Barnes, S. (2005). Impact of the California Project LEAN school board member social marketing campaign. Social Marketing Quarterly, 11(2), 18-40. [View Article]

McDermott R. J., Nickelson J., Baldwin J. A., Bryant C. A., Alfonso M., Phillips L. M. & DeBate R. D. (2009). A community-school district-university partnership for assessing physical activity of "tweens." Prevention Chronic Disease, 6, 1. Retrieved January 9, 2009, from http://www.cdc.gov/pcd/issues/2009/jan/07_0243.htm.

Meade, C. & Calvo, A. (2001). Developing community-academic partnership to enhance breast among rural and Hispanic migrant and seasonal farmworker women. Oncology Nursing Forum 28(10), 1577-1584. [VIew Article]

Monaghan, P. (2008). Using cultural consensus analysis to improve a safety campaign for farmworkers. Practicing Anthropology, 30(1), 36-39.

Monaghan, P., Bryant, C.A., Baldwin, J. A., Zhu, Yiliang, Ibrahimou, B., Lind, J. D., Contreras, R. B., Tovar, A., Moreno, T. & McDermott, R.J. (in press). Using Community-based Prevention Marketing to Improve Farm Worker Safety. Social Marketing Quarterly.

Noland, V. J., McCormack Brown, K., Troxler, C., Morrison, S., & Ladd, S. (2004). The Florida five county physical activity and health nutrition project: Formative research. The Health Education Monograph Series, 21(1), 46-51.

Parsons, N. P., & McCormack Brown, K. R. (2004). Formative research: The bedrock of social marketing. The Health Education Monograph Series, 21(1), 1-5.

Pitt Barnes, S., Torrens, Salemi, A, George, V., & McCormack Brown, K. (2007). The use of portfolios in coordinated school health programs: Benefits and challenges to implementation. Journal of School Health, 77(4) 171-179. (Impact Factor: .956) [Veiw Article]

Roseman, M. G., Nickelson, J. E., & Yeung, M. (2007). Examination of weight status and dietary behaviors of middle school students in Kentucky. Journal of the American Dietetic Association; 107(7): 1137-1145. [View Article]

Salemi, A., & McCormack Brown, K. R. (2003). School phobia: Implications for health education. Journal of Health Education, 34(3), 199-205.

Thackeray, R., & McCormack Brown, K. (2005). Social marketing's unique contributions to health promotion practice. Health Promotion Practice, 6(4), 365-368. [View Article]

Wayman, J. C., Beall, T., Thackeray, R., & McCormack Brown, K. R. (2007). Competition: A social marketer's friend or foe? Health Promotion Practice, 8(2), 134-139. [View Article]

Zapata, L. B, Bryant, C. A., McDermott, R. J. & Hefelfinger, J. A. (2008). Dietary and physical activity behaviors of Florida public middle school youth: The Youth Physical Activity and Nutrition Survey. Journal of School Health, 78(1), 9-18. [View Article]

Zapata, L. B., Forthofer, M. S., Eaton, D. K., McCormack Brown, K. R., Bryant, C. A., Reynolds, S. T., et al. (2004). Cigarette use in 6th-10th grade youth: The Sarasota County demonstration project. American Journal of Health Behavior, 28(2), 151-165. [View Article]

Technical Reports and Other Publications

Bryant, C.A. (1999). Breastfeeding and Marketing: Policy Discussion. In Slusser, Wendy, Lange, Linda, & Thomas, Sarah (eds.) Report of the National Breastfeeding Policy Conference. (pps. 81-83). Los Angeles, CA: UCLA Center for Healthier Children, Families and Communities.

Bryant, C.A. (2001). Spreading the Message. In: Proceedings of the 2001 Kansas Health Foundation Leadership Institute. Wichita: Kansas Health Foundation.

Bryant, Carol A. (2002). Social Marketing. Society of Nutrition Education Social Marketing Division Newsletter (Fall 2002): 2-4.

Bryant, C. A. (2004). Social marketing: It's all about your customers. Florida Association for Food Protection. Summer Issue: 1, 7 – 8.

Bryant, C. A., Courtney, A., and Morris, C. (2005). 2005 marketing plan: Lexington tweens nutrition and physical activity. Lexington, KY: Kentucky Tweens Nutrition and Fitness Coalition. [View PDF]

Bryant, C. A. and Dunlevy, K. (2007). The Potential of Social Marketing: Why Should the Devil Have All the Best Tunes? [Review of the book]. Social Marketing Quarterly XIII (2): 72 - 77.

Bryant, C. A., Forthofer, M. S, McCormack Brown, K. R., & McDermott, R. (1999). Community-based prevention marketing. Abstracts of the Fifth Annual Innovations in Social Marketing Conference.

Bryant, C. A., Forthofer, M. S., McCormack Brown, K. R., & McDermott, R. J. (1999). Community-based prevention marketing: Implications for health behavior change. Abstracts of Presentations at the Society of Public Health Education 50th Annual Meeting.

Bryant, C. A., Forthofer, M. S., McCormack Brown, K. R., McDermott, R. J., & Landis, D. (1999). Community-based prevention marketing (CBPM): A model for partnering with communities for school health improvement. Abstracts of Presentations at the American Public Health Association's 127th Meeting.

Bryant, C. A., McCormack Brown, K. R., Forthofer, M. S., Bumpus, E.C., Calkins, S., Zapata, L. B. Monaghan, P., & McDermott, R. J. (2004). Community-based prevention marketing: Lessons learned in developing and testing a framework to facilitate participatory research. Abstracts of the 132nd Annual Meeting of the American Public Health Association, Washington, DC.

Bryant, C. A., McCormack Brown, K. R., Landis, D. C., Alfonso, M., Abrenica, K., McDermott, R. J., et al. (2000). Using youth administered research to address alcohol and tobacco use prevention in adolescents: Applications, results, and lessons learned. Abstracts of the 128th Annual American Public Health Association, Boston, MA.

Bryant, C. A., Morris, C., & Courtney, A. (2004). Promoting physical activity in the community: Research report and strategy workbook. Lexington, KY: Kentucky Tweens Nutrition and Fitness Coalition. [View PDF]

Cabrera, M., Bryant, C. A., Inglis, L., Durette, A., & Lindenberger, J. (2002). California Small WIC Agency and Meta-Analysis: Final Report. Tampa, Florida: Best Start Social Marketing.

Centers for Disease Control and Prevention. (2007). Citrus workers focus on eye safety. Retrieved November 20, 2007 from http://www.cdc.gov/prc/stories-prevention-research/stories/florida_citrus.htm.

Center for Social Marketing (2008). Social Marketing Plan to Reduce Residential Water Use. Technical report for Southwest Florida Water Management District. Tampa, FL: University of South Florida College of Public Health.

Courtney, A., Florida Prevention Research Center, & VERB Partnership Team. (2006). Designing a Successful VERB Scorecard Campaign in Your Community. U.S. Department of Health and Human Services. Centers for Disease Control and Prevention. [View Part 1 PDF] [View Part 2 PDF] [View Part 3 PDF] [View Part 4 PDF]

Ellery, J., McCormack Brown, K. R., & Perlmutter, P. (2001). Motivators, barriers and overall use of Internet technology among health educators: Survey results. Abstracts of the Art and Science of Health Promotion Conference, Washington, DC.

Figg, M., Bryant, C.A. & Forthofer, M.S. (2000). Florida Covering Kids Social Marketing Communication Plan. Tampa, FL: University of South Florida.

Florida Health Literacy Study. (2002). A handbook for data collection coordinators. University of South Florida College of Public Health, Tampa, FL.

Florida Health Literacy Study. (2002). Evaluation plan for Pfizer's For Your Health program. Implementation period: March 29, 2002 – June 30, 2003. University of South Florida College of Public Health, Tampa, FL.

Florida Health Literacy Study. (2002). Implementing the For Your Health program: A handbook for primary care team training. University of South Florida College of Public Health, Tampa, FL.

Florida Prevention Research Center (2000). Youth Focus Group Training Manual. University of South Florida, Prevention Research Center. [View PDF]

Florida Prevention Research Center (2001). The Sarasota County Tobacco and Youth Prevention Marketing Plan. University of South Florida, Prevention Research Center and the Sarasota County Community-Based Prevention Marketing Community Advisory Committee.

Florida Prevention Research Center (2003). Summary of social marketing training: Social Marketing Competency Scale.

Florida Prevention Research Center . (2006). Comprehensive evaluation report for the 2005 Sarasota County VERB Summer Scorecard Program. University of South Florida, Florida Prevention Research Center, Tampa. [Download PDF]

Florida Prevention Research Center. (2007). Partnership for citrus worker health (PCWH) eye safety program: Summary of findings and recommendations. University of South Florida, Florida Prevention Research Center, Tampa.

Forthofer, M., Eaton, D., Zapata, L., Bryant, C., McCormack Brown, K., & McDermott, R. (2002). Mutual benefit in academic-community partnerships: Lessons learned from evaluation of the Sarasota Demonstration Project. Abstracts of the 16th National Conference on Chronic Disease Prevention and Control, Atlanta, GA.

Forthofer M. S., Pitt S., Walby G., Perrin K., Jacobson H. N., Goad S., et al. (2003). Associations between education, insurance status, and health literacy among community health center patients with hypertension and/or type 2 diabetes: The Florida Health Literacy Study. Abstract #70022. APHA Annual Meeting 2003. University of South Florida, Tampa, FL, 2003. Submitted to APHA – Community-Based Public Health Caucus.

Kennedy, M.G., Humphreys, B., Abelson, J. & Bryant, C. A. (2007). Marketing-driven, customer oriented government programs and barriers they overcame. Social Marketing Quarterly XIII (3): 43 – 50.

Lindenberger, J., Bryant, C.A., Inglis, L., & Schreiber, J. M. (1998). The National WIC Breastfeeding Promotion Project: Final Report. Tampa, FL: Best Start, Inc.

McCormack Brown, K. R., Alfonso, M. L., & Bryant, C. A. (2004). Obesity prevention coordinator's social marketing guidebook. Tampa, FL: Florida Prevention Research Center at the University of South Florida. [View PDF]

McCormack Brown, K. R., Bryant, C. A., Forthofer, M. S., & McDermott, R. J. (2001). Community and academic partnerships for success: Lessons learned. Abstracts of the 17th World Conference on Health Promotion and Health Education, Paris, France.

McCormack Brown, K. R., Bryant, C. A., Landis, D., Forthofer, M. S, Calkins, S., & McDermott, R. J. (2000). Forming youth partnerships for research and practice. Abstracts of Presentation at the 18th National ASTDHPPE Conference on Health Education and Health Promotion and the SOPHE 2000 Midyear Scientific Conference.

McCormack Brown, K. R., Henry, T., & Pitt, S. (2001). Formative Research: Key Informant Interviews for The Examination of Communication Factors Affecting Policymakers. Tampa, FL: University of South Florida, Prevention Research Center.

McCormack Brown, K. R., Henry, T., & Pitt, S. (2001). School Board Member and Superintendent Survey Results for the Examination of Communication Factors Affecting Policymakers. Tampa, FL: University of South Florida, Prevention Research Center.

McCormack Brown, K. R., Noland, V., & McDermott, R. J. (2001). Pinellas County High School Youth Risk Behavior Survey Report. Tampa, FL: University of South Florida, College of Public Health.

McCormack Brown, K. R., Noland, V., & McDermott, R. J. (2001). Pinellas County Middle School Youth Risk Behavior Survey Report. Tampa, FL: University of South Florida, College of Public Health

McCormack Brown, K. R., & Pitt, S. (2000). Sarasota County Middle School Youth Risk Behavior Survey: District and School Profile. Tampa, FL: University of South Florida, College of Public Health.

McCormack Brown, K. R., & Pitt, S. (2001). Review of Literature for The Examination of Communication Factors Affecting Policymakers. Tampa, FL: University of South Florida, Prevention Research Center.

McCormack Brown, K. R., Pitt Barnes, S., & Reyes, L. (2004). 2004 School board member survey results: Nutrition and physical activity for the examination of communication factors affecting policymakers. University of South Florida, Florida Prevention Research Center. Report to the Public Health Institute and the California Department of Health Services.

McCormack Brown, K. R., & Salemi, A. (2001). Physical Activity, Nutrition and Academic Achievement: An Annotated Bibliography. Tampa, FL: University of South Florida, College of Public Health.

McCormack Brown, K. R., Salemi, A., & Pitt, S. (2001). Sarasota County High School Youth Risk Behavior Survey: District Profile. Tampa, FL: University of South Florida, College of Public Health.

McDermott, R., Bryant, CA, Coreil, J., Eden, A. & Buhi, L. (2008). Factors Associated with Institutionalization for Treatment of Active Tuberculosis: A Synopsis from In-depth Patient Interviews. Tampa, FL: Florida Prevention Research Center.

Morris, C., Bryant, C. A., & Courtney, A. (2005). Promoting nutrition in the schools: research report and strategy workbook. Lexington, KY: Kentucky Tweens Nutrition and Fitness Coalition. [View PDF]

Morris, C., Courtney, A., Bryant, C. A. (2005). Parental influence on tween nutrition: Research report and strategy workbook. Lexington, KY: Kentucky Tweens Nutrition and Fitness Coalition. [View PDF]

Morris, C., Courtney, A., Bryant, C.A. (2005). Promoting Physical Activity in the Schools: Research Report and Strategy Workbook. Lexington, KY: Lexington Tweens Nutrition and Fitness Coalition. [View PDF]

Noland, V. J., Troxler, C. K., Morrison, S. M., McCormack Brown, K. R., & Bryant, C. A. (2002). Florida Five County Physical Activity and Healthful Nutrition Project: Final Report.

Perrin K. M., Goad S., O'Connor D., Walby G., Pitt S., Shippey C., et al. (2003). Lessons Learned from Florida's Community Health Centers: Implementation of Pfizer's For Your Health Disease Management Program. Technical Report #FHLS-01. Tampa, FL: University of South Florida.

Perrin K. M., Goad S., O'Connor D., Walby G., Pitt S., Shippey C., et al. (2003). Lessons Learned from Implementation of Pfizer's For Your Health Disease Management Program: The Florida Health Literacy Study. Technical Report #FHLS-02. Tampa, FL: University of South Florida.

Phillips, L., & McCormack Brown, K. R. (July 2002). Tobacco Free Youth of Sarasota: The Middle School Connection Evaluation Report. Tampa, FL: University of South Florida College of Public Health.

Szcodronski, Holly, Dobson, Brenda, Losch, Mary, and Bryant, C. A. (2002). Iowa's Implementation of WIC National Breastfeeding Promotion Project: Project Report and Summary of Findings. De Moines, Iowa, Iowa State WIC Program.

Workshops and Presentations

Alfonso, M. (2007, March). Capacity assessment at the local level. Paper presented at the Society for Applied Anthropology Annual Meeting, Tampa, FL.

Alfonso, M. L., Hogeboom, D., Nickelson, J., Pitt Barnes, S., French, J., Baldwin, J. A., Bryant, C. A., McCormack Brown, K., & McDermott, R. (2006, June). Developing sustainable community-based obesity prevention marketing programs: capacity assessment at the local level. Paper presented at the Center for Disease Control and Health Promotion's National Health Promotion Conference, Atlanta, GA.

Alfonso, M. L., Nichols, J. F., Nickelson, J., Hogeboom, D. L., Bryant, C. A., McDermott, R. J., & Baldwin, J. A. (2008, March). VERBTM Summer Scorecard: Assessing local capacity for community-based intervention. Poster session presented at the American Educational Research Association Conference, New York, NY.

Alfonso M. L., Nichols J. F., Nickelson J., Hogeboom D. L., Bryant C. A., McDermott R. J., & Baldwin J. A. (2008, August) VERBTM Summer Scorecard: Assessing Local Capacity for Community-Based Intervention. Poster presentation at the Florida Public Health Association Conference, Orlando, FL.

August, E., & Monaghan, P. (2007, March). The Partnership for Citrus Worker Health: A case of university-community collaboration with farmworkers in Florida. Paper presented at the Society for Applied Anthropology Annual Meeting, Tampa, FL.

Baldwin, J., Bryant, C. A., Courtney, A., Nickelson, J. E., Alfonso, M., Phillips, L. M., McCormack Brown, K. R. & McDermott, R. J. (2006, April). Physical activity and VERBTM awareness among elementary school children. Poster session presented at the International Congress on Physical Activity, Atlanta, GA.

Baldwin, J., Nickelson, J., Alfonso, M., Bryant, C. A., French, J., Hogeboom, D., McCormack Brown, K., McDermott, R. J. & Pitt Barnes, S. (2006, November). VERBTM Summer Scorecard: The Sarasota County Youth Obesity Prevention Project. Paper presented at the annual American Public Health Association Conference, Boston, MA. [Download PDF]

Bell Ellison, B. A., Forthofer, M. S., Zapata, L. B., Nearns, J. L., Curran, K. T., Calkins, S., McCormack Brown, K., Bryant, C., & McDermott, R. J. (2005, March). Impact of a teen theater production on attitudes toward alcohol and tobacco use among middle school students. American Academy of Health Behavior Fifth Annual Scientific Meeting, Charleston, SC.

Berends, V., McCormack Brown, K. R., & Agron, P. (2001, November). Influencing school board members to enact district policies that support healthy eating. Paper presented at the meeting of the American School Health Association' Annual Conference, Albuquerque, NM.

Berends, V., McCormack Brown, K. R., Agron, P., & Purcell, A. (2001, October). Influencing local policymakers to enact school-based policies that support healthy eating. Paper presented at the 129th Annual Meeting of the American Public Health Association. Atlanta, Georgia.

Berends, V., McCormack Brown, K. R., Agron, P., Purcell, A., Henry, T., & Pitt, S. (2001). Developing messages to influence local policymakers to enact school-based policies that support healthy eating for adolescents. Paper presented at the Dose Response Conference on Communicating Physical Activity and Health Messages, Whistler, Canada.

Bryant, C.A., (1998). Best Start Breastfeeding Promotion Counseling Workshop. 1998 California WIC Annual Conference, Sacramento, California.

Bryant, C.A., (1998). Best Start Three-Step Counseling Strategy. 1998 National Association of WIC Directors Conference. National Association of WIC Directors, Denver, Colorado.

Bryant, C.A., (1998). Breastfeeding and Marketing Policy Discussant, National Breastfeeding Policy Conference, UCLA School of Public Health, Maternal and Child Health Bureau and Cigna, Washington D.C.

Bryant, C.A., (1998). Breastfeeding Determinants, and Three Step Breastfeeding Counseling Approach. Building Bridges Through Communication, Collaboration & Celebration. 9th Annual Breastfeeding Conference. Iowa Department of Public Health and Iowa Methodist Medical Center, Des Moines, Iowa.

Bryant, C.A., (1998). Effective Social Marketing. Folic Acid: Eating for a Healthier Future Teleconference Workshop, Indianapolis, Indiana Department of Health.

Bryant, C.A., (1998). KIDS SMART: Social Marketing and Tobacco Control. Florida Tobacco Pilot Program Summer Institute, Saddlebrook, Wesley Chapel, Florida.

Bryant, C.A., (1998). Loving Support Breastfeeding Campaign. 1998 National Association of WIC Directors Conference. National Association of WIC Directors, Denver, Colorado

Bryant, C.A., (1998). Loving Support Campaign Strategy. Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and health Promotion, Division of Nutrition and Physical Activity Teleconference, Atlanta, Georgia.

Bryant, C.A., (1998). Social Marketing and Breastfeeding Promotion. The International Conference on the Theory and Practice of Human Lactation Research and Breastfeeding Management, Orlando, Florida.

Bryant, C.A., (1998). Social Marketing Preconference Workshop. Culture, Literacy and Cancer, Moffitt Cancer Center, Clearwater Beach, Florida.

Bryant, C.A., (1998). Social Marketing Workshop. CDC Diabetes Translation Conference, Safety Harbor, Florida.

Bryant, C.A., (1998). Social Marketing: An Overview and Managing Social Marketing. Promoting Wellness- Preconception and Beyond: Implications for Lifelong Health. University of Nebraska's Health Science Center, Kearney, Nebraska.

Bryant, C.A., (1998). The WIC National Breastfeeding Promotion Project and Best Start Training Program. Lactation Management Conference, Columbus, Georgia.

Bryant, C.A., (1999). Social Marketing: A Tool for Community Planning. African American Family Support Initiative. Florida Mental Health Institute, University of South Florida, Tampa, Florida.

Bryant, C. A. (1999). The National WIC Breastfeeding Promotion Project. Paper presented at the Society for Applied Anthropology. Tucson, AZ.

Bryant, C.A. (1999). A Social Marketing Approach to Weight Control. Competency Based Skills Nutrition Workshop for Public Health Nutritionists and Nurses. University of Georgia Center for Continuing Education and the Georgia Department of Health, Macon, Georgia.

Bryant, C.A. (1999). Social Marketing. 1999 Conference on School Health. Florida Foundation for School Health, Tampa, Florida.

Bryant, C.A. (1999). Social Marketing. Midwest Regional Workshop Sponsored by the Peer Review Systems and the Ohio Department of Health. Columbus, Ohio.

Bryant, C.A. (1999). Social Marketing. Obstetrical and Gynecology Grand Rounds. Tampa General Hospital. Tampa, Florida.

Bryant, C.A. (1999). Social Marketing. March of Dimes Directors Meeting. Orlando, Florida.

Bryant, C.A. (1999). Social Marketing: A Tool for Excellence in Program Planning and Thinking Like A Marketer. Ninth Annual Social Marketing and Public Health Conference. Clearwater, Florida.

Bryant, C.A. (1999). Strategies for Reducing Ethnic Disparities in Breastfeeding Rates. 1999 Healthy Start Annual Grantee Meeting Agenda. Washington DC.

Bryant, C.A. (1999). The Loving Support Campaign. National Association of WIC Directors Nutrition Education Conference. Westin Hotel, Atlanta, Georgia.

Bryant, C.A. (1999). The National WIC Breastfeeding Promotion Project. Society for Applied Anthropology. Tucson, Arizona.

Bryant, C.A. (1999). The Texas WIC Social Marketing Project. Society for Applied Anthropology. Tucson, Arizona.

Bryant, C. A. (2001, April). Overview, Case Studies, Using the Systematic Planning, and Formative Research Session. Model Social Marketing and Public Health: Matching the Message to the Community. California Department of Health Services and the California conference of Local Directors of Health Education. South Lake Tahoe, California.

Bryant, C. A. (2002, December). Social Marketing: Health Promotion That Really Works. Lexington-Fayette County Health Department. Lexington, Kentucky.

Bryant, C. A. (2002, October). Audience Segmentation: CHAID Analysis and a Breastfeeding Case Study. Invited Workshop at the Centers for Disease Control and Prevention. Atlanta, Georgia.

Bryant, C. A. (2002, April). California Small WIC Agencies. Invited Workshop. California WIC Program. Sacramento.

Bryant, C. A. (2002, March). Do We Really Need More Training? Response to Commissioned Paper. Charting the Course for Social Marketing to Promote Diet and Physical Activity. University of California, Davis. Center for Advanced Studies in Nutrition and Social Marketing. Davis, CA.

Bryant, C. A. (2002, March). Social Marketing. Paper presented at the American Association of Health Education, Orlando, FL.

Bryant, C. A. (2002, September). Social Marketing and Food Safety. Paper presented at the Thinking Globally-Working Locally: A USDA Conference on Food Safety Education. Orlando, Florida.

Bryant, C. A. (2002, September). Social Marketing and Food Safety. Thinking Globally-Working Locally: A USDA Conference on Food Safety Education. Orlando, Florida.

Bryant, C. A. (2002, October). Social Marketing for Responsible Philanthropy. Paradise Island, Nassau. The Health Care Foundation of Florida.

Bryant, C. A. (2002, July). Social Marketing Workshop. Florida Public Health Association. Tampa, Florida. [View PDF]

Bryant, C. A. (2002, July). The National WIC Breastfeeding Promotion Program. Healthy Mothers, Healthy Babies Conference. Sand Key.

Bryant, C. A. (2003, January). Social Marketing: A Multilevel Program Planning Framework. Hennepekin County Health Department Workshop. Minneapolis, Minnesota. [View PDF]

Bryant, C. A. (2003, February). Nutrition Messages for Spanish Speakers. Nutrition Connections: The Food and Nutrition Education Conference, USDA, Washington, DC.

Bryant, C. A. (2003, February). Social Marketing for Protecting the Environment. Big Bend District Florida Environmental Health Association (FEHA) Quarterly Education Meeting. Tallahassee, Florida. [View PDF]

Bryant, C. A. (2003, February). Social Marketing Workshop. Nutrition Connections: The Food and Nutrition Education Conference, USDA, Washington, DC. [View PDF]

Bryant, C. A. (2003, February). Social Marketing. Food, Nutrition and Health Update 2003. In-service training conference call and video training session for the cooperative extension service at the Institute of Food and Agricultural Sciences at the University of Florida.

Bryant, C. A. (2003, May). Community-based prevention marketing. Presentation made to Arnold School of Public Health Prevention Research Center. Columbia, South Carolina

Bryant, C. A. (2003, September). Community-based Prevention Marketing. Cardiovascular Disease Prevention Coalition. Frankfort, Kentucky.

Bryant, C. A. (2003, November). Mixed Methods. Seminar to the Division of Nutrition and Health Education. Lexington Fayette County Health Department. Lexington, Kentucky.

Bryant, C. A. (2003, June). Overview of Social Marketing, Systematic Planning, and Strategy Development. 13th Social Marketing in Public Health Conference.. Sheraton Sand Key, Clearwater Beach, Florida.

Bryant, C. A. (2003, August). Social Marketing and Food Safety. Walt Disney Safety Management Team. Orlando, Florida. 

Bryant, C. A. (2004, June). Overview of Social Marketing, Systematic Planning, and Strategy Development. 14th Social Marketing in Public Health Conference.. Sheraton Sand Key, Clearwater Beach, Florida.

Bryant, C. A. (2004, September). Social Marketing Workshop. Two –day training seminar for public health professionals. Kentucky Department of Health, Lexington, Kentucky.

Bryant, C. A. (2005, September). Overview of Social Marketing; Defining Formative Research Methods; Pretesting Methods. Arizona Nutrition Network: Social Marketing Conference. Phoenix, Arizona. 

Bryant, C. A. (2005, April). Preconference Workshop on Social Marketing. The Sixth Annual Conference on Obesity. Sheraton Sand Key, Clearwater Beach, FL.

Bryant, C. A. (2005, Septbember). Social Marketing Workshop. Second Food and Nutrition Service National Nutrition Education Conference. Hyatt Regency Crystal City in Arlington, VA.

Bryant, C. A. (2005, July). Social Marketing: A Path to Wellness. Mid-Atlantic Regional WIC Conference. L'Enfant Plaza, Washington DC.

Bryant, C. A. (2005, May). Using the Marketing Mindset to Combat Childhood Obesity. Training Workshop for Kentucky Department of Public Health Chronic Disease Branch. Florence, Kentucky.

Bryant, C. A. (2006, April). Social Marketing and Policy Advocacy Workshop. The Seventh Annual Conference on Obesity. Sheraton Sand Key, Clearwater Beach, FL.

Bryant, C. A. (2006, May). Using the Marketing Mindset to Control Diabetes. Alaska Diabetes Control Program. Anchorage, Alaska.

Bryant, C. A. (2006, September). Moderator of Building Partnership among Research, NGOs and Migrant Communities Roundtable. Florida Immigrant Legal Training and Congress 2006. Tampa, Florida.

Bryant, C. A., (2006, March). Social marketing: Creating Value for Your Customers. Child and Adult Care Food Program National Professional Association Conference. Orlando.

Bryant, C. A. (2007, March). Community-based prevention marketing: Putting a coalition in the driver's seat. Paper presented at the Society for Applied Anthropology Annual Meeting, Tampa, FL.

Bryant, C. A. (2007, October). Social Marketing. Pan American Health Organization Regional Meeting. Panama City, Panama.

Bryant, C.A. (2007, March) Community-Based Prevention Marketing: Putting a Coalition in theDriver's Seat. Society for Applied Anthropology, Tampa, FL.

Bryant, C.A. (2007, April). Social Marketing Workshop. National Institutes for Occupational Safety and Health. Cincinnati, OH.

Bryant, C.A. (2007, August). Social Marketing: A Framework to Improve R2P. Spokane, Washington; Pittsburg, Pennsylvania, and Morgantown, West Virginia.

Bryant, C.A. (2008, April). Social Marketing. Regional Seminar and Research to Practice Symposium. National Institute for Occupational Safety & Health Education & Research Centers. Pensacola Beach, Florida.

Bryant, C. A. (2008, May). Social Marketing Applied to Food Safety. 2008 Annual Education Conference for the Florida Association for Food Protection (FAFP). St. Petersburg, FL.

Bryant, C. A., Courtney, A., Petersen, M. F., Koonce, D. S., Morris, C., McCormack Brown, K. R., McDermott, R. J., Nickelson, J. E. & Phillips, L. M. (2005, December). Application of community-based prevention marketing (CBPM) for designing a physical activity promotion intervention for "tweens" – the VERBTM Summer Scorecard program. Poster session presented at the annual American Public Health Association Conference, Philadelphia, PA.

Bryant, C.A., Forthofer, M., McCormack-Brown, K. & McDermott, R. (1999). Community Based Prevention Marketing. Fifth Annual Innovations in Social Marketing Conference. Montreal, Canada.

Bryant, C., Forthofer, M. S., McCormack Brown, K., & McDermott, R. (1999, May). Community-based prevention marketing. Paper presented at the Innovations in Social Marketing Conference. Montreal, Canada.

Bryant, C., Forthofer, M. S., McCormack Brown, K., & McDermott, R. (1999, November). Community-based prevention marketing: Implications for health behavior change. Paper presented at the 1999 Annual Society of Public Health Education Meeting. Chicago, IL.

Bryant, C.A., Forthofer, M.S.,McCormack Brown,K., & McDermott,R. (2000, March). Community-Based Prevention Marketing. Paper presented at American Association of Health Education, Orlando, FL.

Bryant, C.A., Forthofer, M.S., McCormack Brown, K.R., McDermott, R.J., & Landis, D. (1999, November). "Community Based Prevention Marketing (CBPM): A Model for Partnering with Communities for School Health Improvement," 1999 American Public Health Association's Annual Meeting, Chicago, IL.

Bryant, C., Forthofer, M. S., McCormack Brown, K., McDermott, R. J., & Landis, D. (1999, November). CBPM: A model for partnering with communities for school health improvement. Paper presented at the Society of Public Health Education Annual Meeting, Chicago, IL.

Bryant, C. A., Forthofer, M. S., McCormack Brown, K. R., McDermott, R. J., & Landis, D. (1999h, November). Community-based prevention marketing (CBPM): A model for partnering with communities for school health improvement. Paper presented at the American Public Health Association's Annual Meeting, Chicago, IL.

Bryant, C., Forthofer, M. S., McCormack Brown, K., McDermott, R., & Landis, D. (2000, January). Mobilizing communities to achieve HP 2010 Objectives: Using community-based prevention marketing. Paper presented at the Partnerships for Health in the new Millennium: Healthy People 2010, Washington, D. C.

Bryant, C.A., Forthofer, M.S., McDermott, R.J., McCormack Brown, K., & Landis, D. (2000, November). Community Control and Participation In Program and Policy Development. Presented at the 2000 American Public Health Association Annual Meeting. Boston, MA. [View PDF]

Bryant, C. A., Forthofer, M. S., McDermott, R. J., McCormack Brown, K. R., & Landis, D. (2000b, November). Community control and participation in Ppogram and policy development: A new paradigm in action. Paper presented at the American Public Health Association Annual Meeting, Boston, MA.

Bryant, C. A. and Landis, D. (2000). Social Marketing Workshop. 2000 American Alliance for Health, Physical Education, Recreation and Dance National Convention & Exposition. Orlando, Florida.

Bryant, C. A. and Landis, D. (2002). Social Marketing Workshop. 2000 American Alliance for Health, Physical Education, Recreation and Dance National Convention & Exposition. Orlando, FL.

Bryant, C.A., Landis, D., McCormack Brown, K., Forthofer, M. (1999, December). Community-Based Prevention Marketing. Partnerships for Children's Health: A Conference on University-Community Collaborations for Children & Families. Tampa, Florida.

Bryant, C.A., Landis, D., McCormack Brown, K. and Forthofer, M.S. (2000). Community Based Prevention Marketing. 2000 Annual Florida Public Health Association.

Bryant, C.A. & McCormack Brown, K. (2000). Social Marketing 101: Two-Day Introductory Workshop for North Carolina Department of Health and the Environment Title X Programs. Montreat, Greenville, and Winston-Salem, North Carolina. September 28 – 29, October 19-20, & November 2 –3, 2000.

Bryant, C.A. and McCormack Brown (2005, June). 15th Social Marketing in Public Health Pre-conference. Sheraton Sand Key, Clearwater Beach, Florida.

Bryant, C.A. and McCormack Brown (2006, June). 16th Social Marketing in Public Health Pre-conference. Sheraton Sand Key, Clearwater Beach, Florida.

Bryant, C. A. and McCormack Brown, K. (2006, September). Social Marketing –It's All About Your Customer. Georgia Department of /Georgia Southern University, Atlanta, GA.

Bryant, C. A., McCormack Brown, K. R. Forthofer, M. S., Bumpus, E. C., Calkins, S., Zapata, L. B. Monaghan, P., & McDermott, R. J. (2004, December). Community-based prevention marketing: Lessons learned in developing and testing a framework to facilitate participatory research. 132nd Annual Meeting of the American Public Health Association, Washington, DC.

Bryant, C. A., McCormack Brown, K., Landis, D., Alfonso, M., Abrenica, K., McDermott, R.J., Forthofer, M.S., & Reynolds, S. (2000, November). Using Youth Administered Research To Address Alcohol And Tobacco Use Prevention In Adolescents: Applications, Results And Lessons Learned. 128th Annual Meeting of the American public Health Association, Boston, MA.

Bryant, C., McCormack Brown, K., Landis, D., & Forthofer, M. S. (1999, December). Community-based prevention marketing. Paper presented at the Partnerships for Children's Health: A Conference on University-Community Collaborations for Children & Families, Tampa, FL.

Bryant, C. A., McCormack Brown, K. R., & McDermott, R. J. (2004, May). Social marketing 101. Missouri Department of Health and Senior Services, Jefferson City, MO.

Bryant, C. A., McDermott, R.J., McCormack Brown, K., Baldwin, J., Monaghan, P. and Phillips, L. (2006, March). Community-Based Prevention Marketing. Prevention Research Center Director's Meeting. Atlanta, GA.

Bryant, C. A., Morris, C., Courtney, A. (2004, December). Promoting Physical Activity in the Community: Strategy Development Session for the Kentucky Tweens Nutrition and Fitness Coalition. Lexington, KY.

Cabrera, M. D., Bryant, C., McCormack Brown, K., & Murphy, H. (2002). Determinants of Physical Activity among Hispanics with Arthritis. Paper presented at the National Conference on Chronic Disease, Prevention, and Control, Atlanta, GA.

Cabrera, M. D., Bryant, C., McCormack Brown, K., & Murphy, H. (2002). Development of educational materials for Hispanics with arthritis who have low literacy skills. Paper presented at the National Conference on Chronic Disease Prevention and Control, Atlanta, GA.

Calvo, A., Loseke, D., McCormack Brown, K., Coreil, J., Bryant, C., & McDermott, R. (2006, May). "Social Construction of Cervical Cancer Screening among Panamanian Women," Cancer, Culture and Literacy Conference, Clearwater, FL..

Clarke, L., Flocks, J., Bryant, C., Monaghan, P., Moreno, T. & the Together for Agricultural Safety Project. (2000, November). Protection from Pesticides: What determines preventative practices among farmworkers in Florida? Paper presented at the American Public Health Association Annual Meeting, Boston, MA.

DeBate R. D., McDermott R. J., Alfonso M. L., Baldwin, J. A., Bryant C. A., Courtney A. H., Hogeboom D., Nickelson J. E. & Phillips L. M. (2008, March). Tweens' Intentions to Participate in a Community-Based Physical Activity Promotion Program Following Intervention. Poster presented at the 8th Scientific Meeting of the American Academy of Health Behavior, Oxnard, CA.

Drumhellor, S., McCormack Brown, K., & Peterika, M. C. (1999, September). Florida's higher education symposium: Uniting professionals for coordinated school health. The National Leadership Conference to Strengthen HIV/AIDS Education and Coordinated School Health Programs, Atlanta, GA.

Eaton, D. K., Forthofer, M. S., Bailey, L. B., McCormack Brown, K., Bryant, C. A., & McDermott, R. J. (2002). Factors associated with alcohol use among youth: Results from the Sarasota Demonstration Project. Paper presented at the National Conference on Chronic Disease Prevention and Control, Atlanta, GA.

Eaton, D. K., Forthofer, M. S., McDermott, R. J., Bryant, C. A., McCormack Brown, K., & Landis, D. (2000, November). Measurement of group collective efficacy: Instrument development and pilot testing. Paper presented at the 15th National Conference on Chronic Disease Prevention and Control, Washington, D. C. [View PDF]

Esposito, A. & Monaghan, P. (2004, November). Connecting workers with the development and promotion of safety programs: The eye safety project of the Partnership for Citrus Worker Health. National Registry of Environmental Professionals, San Antonio, TX.

Florida Prevention Research Center (2000, October). Sarasota County Demonstration Project: Youth Tobacco Strategy Workbook. University of South Florida, Prevention Research Center. Report to the Sarasota County Community-Based Prevention Marketing Community Advisory Committee. [View Workbook]

Florida Prevention Research Center (2000, September). Sarasota County Demonstration Project: Youth Alcohol Strategy Workbook. University of South Florida, Prevention Research Center. Report to the Sarasota County Community-Based Prevention Marketing Community Advisory Committee. [View Workbook]

Florida Prevention Research Center (2001, January). Prevention of Tobacco and Alcohol Use Among 6th and 10th Grade Youth in Sarasota County. University of South Florida, Prevention Research Center. Report to the Sarasota County Community-Based Prevention Marketing Community Advisory Committee. [View PDF]

Florida Prevention Research Center (2002, February). The Sarasota County Alcohol and Tobacco Prevention Marketing Plan for Youth. University of South Florida, Prevention Research Center and the Sarasota County Community-Based Prevention Marketing Community Advisory Committee. [View PDF]

Florida Prevention Research Center. (2006, April). Evaluation of the Sarasota County Youth Obesity Prevention Project. Report to the Centers for Disease Control and Prevention, Prevention Research Center Office. [View Presentation PDF]

Forthofer, M. S. (2001). The role of literacy in protecting the health of Floridians. Paper presented at the Annual Born to Read and Beyond Conference, Orlando, FL.

Forthofer, M. S. (2002). The role of literacy in protecting the health of Floridians. Paper presented at the Annual Meeting of Pfizer's Women's Health Advisory Board, New York, NY.

Forthofer M. S. (2002, November). The Florida Health Literacy Study. Paper presented at the American Public Health Association Annual Meeting, Philadelphia, PA.

Forthofer, M. S. (2002). The Florida Health Literacy Study. Paper presented at the Pfizer Corporate In-Service Seminar, New York, NY.

Forthofer, M. S., Bell Ellison, B. A., Zapata, L. B., Nearns, J., Hogeboom, D., Calkins, S., McCormack Brown, K., Bryant, C., & McDermott, R. J. (2005). Factors associated with parents' participation in a mail survey regarding adolescent alcohol and tobacco Use. American Academy of Health Behavior Fifth Annual Scientific Meeting, Charleston, SC.

Forthofer, M. S., Bryant, C. A., McCormack Brown, K., Eaton, D. K., Bailey, L. J., Landis, D., & McDermott, R. J. (2000, November). Segmenting audiences to develop adolescent substance abuse prevention programs: The Sarasota County Demonstration Project. Paper presented at the 15th National Conference on Chronic Disease Prevention and Control, Washington, D.C. [View PDF]

Forthofer, M. S., Bryant, C. A., McCormack Brown, K. R., McDermott, R. J. (2001, February). Defining and measuring mutual benefit in academic-community partnerships: Lessons learned from evaluation of the Florida Prevention Research Center's Community-Based Prevention Marketing Demonstration Projects. Paper presented at the International Conference on the University as Citizen: Engaging Universities sand Citizens, Tampa, FL.

Forthofer, M. S., Eaton, D. K., Bailey, L., McCormack Brown, K. R., Bryant, C. A., & McDermott, R. J. (2000, November). Assessing community capacity in community-based prevention marketing. Paper presented at the American Public Health Association Annual Meeting, Boston, MA.  [View PDF]

Forthofer, M. S., Eaton, D, Bryant, C. A., & McCormack Brown, K. (2000February). Assessing Community Capacity in Community-Based Prevention Marketing: Formative Evaluation Results from the Sarasota Youth Initiative. Prevention Research Centers Scientific Meeting, Atlanta, GA.

Forthofer, M., Eaton, D., Zapata, L., Bryant, C., McCormack Brown, K., & McDermott, R. (2002). Mutual benefit in academic-community partnerships: Lessons learned from evaluation of the Sarasota Demonstration Project. Paper presented at the National Conference on Chronic Disease Prevention and Control, Atlanta, GA.

Forthofer, M. S., Gwede, C., Bailey, L., McDermott, R. J., Bryant, C. A., & McCormack Brown, K. R. (2000b, November). Determinants of prostate cancer screening among African American men. Paper presented at the American Public Health Association Annual Meeting, Boston, MA.

Forthofer, M. S., Merritt, T. L., Sisco, K, Bryant, C.A., Figg, M, & Mahan, C. (2000, November). Determinants of Enrollment in Florida's Kid Care Program: Results of Formative Social Marketing Research. Abstracts of Presentations at the 128th Annual Meeting of the American Public Health Association.

Forthofer M. S., Walby G., & Johnson S. A. (2002, November). Applying a conventional statistic for an investigative approach to comparisons in community-based investigations. Paper presented at the 130th American Public Health Association Annual Meeting, Philadelphia, PA.

Fox H. & Perrin K. (2003). The Florida Health Literacy Study: A public-private partnership to address the needs of Florida's Medicaid population. Paper presented at the Institute for Healthcare Advancement Second Annual Health Literacy Conference, Anaheim, CA.

Goad, S., O'Conner ,D., Perrin, K. M., Jacobson, H. N., McDermott, R. J., Shippey, C., et al. (2003, November). Florida Health Literacy Study (FHLS): Lessons learned after implementing a bilingual low literacy chronic disease management program at community health care centers. Accepted for presentation at 131st American Public Health Association Meeting, San Francisco, CA.

Gwede, C., Forthofer, M. S., McDermott R. J., & McCormack Brown, K. R. (2002b, November). Social influences related to prostate cancer screening among African American men in Hillsborough County, Florida. Paper presented at the American Public Health Association Annual Meeting, Philadelphia, PA. 130th American Public Health Association Annual Meeting, Philadelphia, PA.

Henry, T., Pitt, S., McCormack Brown, K. R., Berends, V., Agron, P., & Purcell, A. (2001, October). Implementation and development of school nutrition policy: School board members' perception. Paper presented at the 129th Annual Meeting of the American Public Health Association. Atlanta, GA.

Ladd, S., Zapata, L. B., and Bryant, C. A. (2004, February). Florida Youth Physical Activity and Nutrition Survey for Middle School Students. Poster Session at the 17th Annual Chronic Disease Conference, Washington DC.

Luque, J., Monaghan, P., Alfonso, M. L., Miner J. B., Arriola, L., Contreras, R., Bryant, C. A., & August, E. M. (2006, March). The Partnership for Citrus Worker Health camp health aide project. Poster session presented at the annual meeting of the Society for Applied Anthropology, Vancouver, B.C., Canada.

McCormack Brown, K. R. (August 2004). Sarasota county middle school youth risk behavior survey: District profile. University of South Florida, College of Public Health. Report to the Sarasota County School Board, FL.

McCormack-Brown, K. & Bryant, C. A.(2001, May). Social Marketing 101. Training for Obesity Prevention and Control Program Grantees. (12 State Health Departments with grants from the Centers for Disease Control and Prevention.) Atlanta, GA.

McCormack Brown, K., & Bryant C. A. (2002, February). Social Marketing Your Marketing Plans to Prevent and Control Obesity Training for Obesity Prevention and Control Program Grantees. (12 State Health Departments with grants from the Centers for Disease Control and Prevention.) Atlanta, GA.

McCormack Brown, K. and Bryant, C. A. (2005, September). Social Marketing Workshop. Nebraska Department of Health. Lincoln, Nebraska.

McCormack Brown, K. and Bryant, C. A. (2006, October). Social Marketing Workshop. City of Knowledge, Panama City, Panama.

McCormack Brown, K. and Bryant, C. A. (2006, February). Social Marketing Workshop. Oklahoma Tobacco Control Program. Oklahoma City, OK.

McCormack Brown, K. and Bryant, C.A. (2007, June). Social Marketing Workshop. Children's Services Council of Palm Beach County. 

McCormack Brown, K. R., Bryant, C. A., Forthofer, M. S., Eaton, D. K., Zapata, L. B., Alfonso, M., & McDermott, R. J. (2002, March). From research to evidence-based practice for preventing youth alcohol use: The Sarasota County Demonstration Project. Paper presented at the American Academy of Health Behavior Second Annual Scientific Meeting, Napa, CA.

McCormack Brown, K., Bryant, C. A., Forthofer, M. S., Landis, Danielle C., & McDermott, R. J. (2000, November). Creative partnering and prevention marketing: A new tool for communities' battles against chronic disease. Paper presented at the 15th National Conference on Chronic Disease Prevention and Control, Washington, D. C..

McCormack Brown, K.R., Bryant, C.A., Forthofer, M.S. & McDermott, R.J. (1999, November). Community Based Prevention Marketing: Implications for Health Behavior Change. 1999 Annual Society of Public Health Education Meeting, Chicago, IL (poster presentation).

McCormack Brown, K., Bryant, C. A., Forthofer, M. S., & McDermott, R. J. (2001b, July). Community and academic partnerships for success: Lessons learned. Health: An investment for a just society. Paper presented at The 50th Anniversary Conference of the International Union for Health Promotion and Education, Paris, France.

McCormack Brown, K., Bryant, C. A., Landis, D. C., Forthofer, M. S. (2000a, January). Forming youth partnerships for research and practice. Paper presented at the 18th National Conference on Health Education and Health Promotion and the SOPHE 2000 Mid-Year Scientific Conference, Denver, CO.

McCormack Brown, K., Bryant, C.A., Landis, D., Forthofer, M.S., & Calkins,S. (2000, February). Developing Youth Capacity for Community-Based Research: Evaluation Results from the Sarasota Youth Initiative. Paper presented at the Prevention Research Centers Scientific Meeting, Atlanta, GA. [View Slides PDF] [View Handout PDF]

McCormack Brown, K., Bryant, C., Landis, D., Forthofer, M. S., Calkins, S., & McDermott, R. J. (2000, May). Forming youth partnerships for research and practice. Paper presented at the 18th National ASTDHPPE Conference on Health Education and Health Promotion and the SOPHE 2000 Midyear Scientific Conference, Denver, CO.  [View PDF]

McCormack Brown, K., Calkins, S., Meyer, D., Reynolds, S., & McDermott, R. (1999, May). Community-based prevention marketing: the community's role. Paper presented at the Annual Social Marketing in Public Health Conference, Clearwater, FL.

McCormack Brown, K. R., & Lindenberger, J. H. (2002, July). School Board Members' Policy Decision-Making Social Marketing Plan. University of South Florida, Prevention Research Center. Report to the Public Health Institute and the California Department of Health Services.

McCormack Brown, K., Noland, V., Johns, P., & McDermott, R. J. (2002). Youth risk behaviors and academic achievement among middle school age youth. Paper presented at the 117th Annual Meeting of the American Alliance for Health, Physical Education, Recreation and Dance: Research Consortium, San Diego, CA.

McCormack Brown, K. R., Reynolds, S., Calkins, S., & McDermott, R. J. (2004, October). Believe in all your possibilities: A school-community-university partnership. American School Health Association, Pittsburgh, PA.

McDermott, R. J., McCormack Brown, K. R., Colwell, B., & Torabi, M. (2002). School health education: Why the gap between the research evidence and practice? Paper presented at the American School Health Association's Annual Conference, Charlotte, NC.

Monaghan, P. (2003, March). Social Marketing for Agricultural Safety; Reconciling Different Audiences. Paper presented at The Society for Applied Anthropology 63rd Annual Meeting, Portland, OR.

Monaghan, P. (2007, March). Using cognitive methods to understand farmworker attitudes on safety. Paper presented at the annual Society for Applied Anthropology Conference, Tampa, FL.

Monaghan, P. (2007, October). Applying community-based prevention marketing to farm worker safety. Paper presented at the International Conference on Service Learning and Community Engagement, Tampa, FL.

Monaghan, P. F., Bryant, C. A., Moreno, T., McDermott, R. J., Forthofer, M. S., & McCormack Brown, K. R. (2004, December). Collaboration on migrant health issues among diverse communities: Lessons learned from the Partnership on Citrus Worker Health in Immokalee, Florida. 132nd Annual Meeting of the American Public Health Association, Washington, DC..

Monaghan, P., Flocks, J., & Bahena A. (2002, June). The role of supervisors in agricultural safety: Issues for formative research and marketing. Paper presented at the Social Marketing in Public Health Conference, Clearwater, FL.

Monaghan, P. & Forst, L. (2006, November). Adapting a community health worker model to reduce eye injuries among citrus workers. Paper presented at the annual American Public Health Association Conference, Boston, MA.

Monaghan, P., Forst, L., Harris, C., & Zanoni, J. (2004, June). The farmworker eye injury project in Florida: Combining camp health aides and social marketing to improve agricultural safety. National Symposium on Agricultural Health and Safety presented by NIOSH Agricultural Health and Safety Centers, North American Agromedicine Consortium and the National Institute for Farm Safety, Keystone, CO.

Monaghan, P. & Labra, A. (2004, October). Modifying a camp health aide program for the realities of Florida citrus production. East Coast Migrant Stream Forum, St. Petersburg, FL.

Monaghan, P. & Lopez, D. (2004, September). New methods for reducing injuries and cutting costs. Florida Fruit and Vegetable Association 30th Annual Agricultural Labor Relations Forum, Orlando, FL.

Morris, C. (2007, March). Beyond the meeting: Communicative action and coalition influence. Paper presented at the Society for Applied Anthropology Annual Meeting, Tampa, FL.

Morris, C., Bryant, C.A. Courtney, A. (2005, January). Promoting Nutrition in the Schools: Strategy Development Session for the Kentucky Tweens Nutrition and Fitness Coalition. Lexington, KY.

Morris, C., Bryant, C., Courtney, A. (2007, March) Culture: An Essential Element in Food. Presented at 2007 Texas Dietetics Association Food and Nutrition Conference and Exhibition, Frisco, TX.

Morris, C., Courtney, A., Bryant, C.A. (2005, February). Parental Influence on Tween Nutrition: Strategy Development Session for the Kentucky Tweens Nutrition and Fitness Coalition. Lexington, KY.

Nickelson J. E., McDermott, R. J., Baldwin, J. A., Bryant, C. A., McCormack Brown, K. R., Alfonso, M. & Phillips, L. (2006, March). Physical activity practices of "tweens:" The Sarasota County Youth Obesity Prevention Project. Poster session presented at the annual meeting of the American Academy of Health Behavior, Carmel, CA.

Noland, V. J., McCormack Brown, K., McDermott, R. J., Johns, P., & Smith, C. (2002). Tobacco use in middle school students: Results of the Pinellas County, Florida, revised YRBSS. Paper presented at the American Association for Health Education Annual Convention: AAHE Research Coordinating Board, San Diego, CA.

Perrin K. M., Goad S., O'Conner D., Jacobson H., McDermott R. J., Walby G., et al. (2003a, March). Florida Health Literacy Study: Implementation of patient behavior change to achieve chronic disease management. Paper presented at the American Academy of Health Behavior Conference, University of South Florida, Tampa, FL.

Pintado, I., Liller, K., McCormack Brown, K. R., Perrin, K. M., McDermott, R. J., Dagne, G. A. (2004). Perceptions of school climate and bullying in middle schools. American Public Health Association Annual Meeting, Washington, DC.

Pitt, S., Henry, T., McCormack Brown, K. R., Berends, V., Agron, P., & Purcell, A. (2001b, November). An exploratory study: Nutrition policymaking among school board members. Paper presented at the American School Health Association's Annual Conference, Albuquerque, NM.

Pitt, S., McCormack Brown, K. R., & Reynolds, S. (2001b, November). Middle school youth risk behavior survey: Sarasota County, FL. Paper presented at the 75th Annual School Health Conference of the American School Health Association, Albuquerque, NM.

Reid, M., Bryant, C., Forthofer, M. S., McCormack Brown, K., & McDermott, R. J. (1999). Community-based prevention marketing: A new model for program planning. Paper presented to the Association of State and Territorial Health Officers, Savannah, GA.

Reynolds, S. T., Calkins, S., McCormack Brown, K. R., McDermott, R. J., Forthofer, M., & Bryant, C. A. (2000, October). Community-based prevention marketing: A school district's experience. Paper presented to the American School Health Association Annual Conference, New Orleans, LA. [View PDF]

Reynolds, S., McCormack Brown, K., Eaton, D. K., Zapata, L. B., Forthofer, M. S., Bryant, C. A., & McDermott, R. J. (2001, November). Lessons Learned from Conducting School-Based Research. 75th American School Health Association Conference, Albuquerque, NM.

Salemi, J. L., Salemi, A. T., Fultz, D., Marinelli-Huff, R., & McCormack Brown, K. R. (2004). Counseling today for learning tomorrow: Impacting academic achievement. American Public Health Association Annual Meeting, Washington, DC.

Walter, D., McCormack Brown, K. R., & Davis, S. (2000, March). Designing breast and cervical cancer educational materials for Seminole women of Florida. Paper presented at the American Association of Health Education Annual Meeting, Orlando, FL.

Walter, D., McCormack Brown, K. R., Forthofer, M. S., Henderson, N., & Davis, S. (1999, November). Designing breast and cervical cancer educational materials for Seminole women of Florida. Paper presented at the American Public Health Association's Annual Meeting, Chicago, IL.

Zapata, L. B, Bryant, C. A., McDermott, R. J. & Hefelfinger, J. A. (2006, March). Dietary and physical activity behaviors of Florida public middle school youth: The Youth Physical Activity and Nutrition Survey (YPANS). Poster session presented at the annual meeting of the American Academy of Health Behavior, Carmel, CA.

Zapata, L. B., Forthofer, M. S., Bell, B. A., Bryant, R. L., McCormack Brown, K. R., Bryant, C. A., et al. (2003, March). Content analysis of tobacco and alcohol related articles in the newspaper: Utility for evaluating interventions to prevent youth smoking and drinking in the community. Paper presented at the American Academy of Health Behavior Third Annual Scientific Meeting, St. Augustine, FL.  [View PDF]

Zapata, L., Reynolds, S., McCormack Brown, K. R., Forthofer, M. S., Eaton, D. K., Bryant, C. A., et al. (2001, November). Lessons learned from conducting school-based research. Paper presented at the 75th Annual School Health Conference of the American School Health Association, Albuquerque, NM.

Zapata, L., Reynolds, S., McCormack Brown, K. R., Forthofer, M. S., Eaton, D. K., Bryant, C. A., McDermott, R. J. (2001, November). Tobacco use among Sarasota youth: Qualitative and quantitative findings. Paper presented at the 75th Annual School Health Conference of the American School Health Association, Albuquerque, NM.