Project Director: Robert McDermott, Ph.D.
Project Co-Directors: Carol Bryant, Ph.D., Rita Debate, Ph.D. 
Location: Hillsborough County, Florida

The USF Colleges of Education and Public Health propose to work as a cooperative unit in the operation of the Florida Childhood Obesity Prevention Project (FCOP). USF faculty have experience working on a variety of obesity prevention projects. Two promising physical activity promotion interventions have been selected for tailoring, implementation, and evaluation during 2008-2009. These are:

• VERB^TM Summer Scorecard;
• Technology Based Physical Activity: EXERGAMING

The FCOP 2008-2009 objectives are to:

1. use community based prevention marketing to reposition and rebrand the VERB Summer Scorecard intervention for promoting physical activity among 3rd to 5th graders in Hillsborough County, Florida;
2. use community based prevention marketing to implement the tailored Scorecard intervention for promoting physical activity among 3rd to 5th graders in Hillsborough County, Florida;
3. evaluate the tailored VERB Summer Scorecard intervention for promoting physical activity among 3rd to 5th graders in Hillsborough County, Florida;
4. establish a school “exergaming” environment in an elementary school (K – 5th grade) setting in Hillsborough County, Florida;
5. implement an age-appropriate curriculum for the exergaming center and conduct curricular program throughout the 2008-09 school year;
6. evaluate “exergaming program effectiveness to increase student participation in daily physical activity by recording social, cognitive, behavioral, physiological outcomes of 3rd to 5th graders in Hillsborough County, Florida.

View the Summer 2009 Scorecard Calendar of Events (You may need to install Adobe Acrobat Reader, click the Adobe button on the left side bar.)