Our Services

The Creative Services & Instructional Innovation team supports the educational programs at the USF College of Medicine. We often collaborate with other teams and departments within USF Health and throughout the University in providing instructional and multimedia design and technology supportive services. We have specialized knowledge or skills in the following areas.

Communication Design:

2D/3D Graphic Design | Photography | Videography | Video Editing | Animation | Web Design | Multimedia Programming | Creative Writing | Copyediting

Instructional Solutions:

Instructional Design | Computer-Based Instruction | Second Life | Alternate Reality Games for Education | Faculty Development | Research

Multimedia Technology:

Blackboard | TurningPoint Audience Response System | Virtual Microscopy | iTunes U | EVENTS

Getting Started

The Project Development Cycle

Pre-Project Assessment: before embarking on any project, design or instructional, we begin with a needs analysis. We will find out: what is the desired outcome of the project? Who are the stakeholders? Who will benefit from the project, and who is the audience? What is the objective or message? We will also gather existing content or media for incorporation or reference.

Proposal: A proposal to define and document the project requirements is then tailored to the nature and scope of the project. As such, a "proposal" could range from the formal and complex (e.g., to serve as the foundation for a large-scale instructional design solution) to a simple, informal e-mail confirmation. We strive to balance upfront planning in a way that is appropriate to the project scope and maximizes our efficiency.

Design and Development: Development milestones are tailored to the individual project. We will deliver preliminary versions, "alphas," drafts, etc. whenever appropriate (e.g., printing proofs for approval before final printing).

Implementation, Evaluation, Maintenance: The final stages of the project are also tailored to the individual project. We will anticipate and define these needs during our upfront planning for the project. We may plan to provide or support specialized training of faculty or staff in support of the project. We will consider and help you plan for sustainability of the project deliverable(s). We can also help you plan for and evaluate the project's success or effectiveness.

Consultations

We're also available for brief consultations (normally 1-2 hours in duration) as our schedule allows (e.g., one-on-one training, troubleshooting, micro projects, etc.)

Project Request Questionarre

While we don't have a formalized online questionarre for you to complete at this time, it's helpful for us if you consider the following before contacting us.

• What is the desired outcome your the project (e.g., deliverables)? Deliverable(s)?
• Who are the project stakeholders and who must approve the project deliverable(s)?
• Who is the audience?
• What is the project objective, learning objective(s) and/or message?
• Do you have existing media or content relevant to the project?
• In addition to the USF and USF Health visual identity standards, what designs or art elements will need to be matched or integrated?
• Do you have preferences in style, theme or colors?
• What are the techinal parameters (e.g., end-user computer systems requirements)?
• What materials or outside services (e.g., printing) will be needed? What is the funding source?
• When would you plan to implement the project deliverable(s)?
• What is the back-up plan if the project can not be completed as requested?

Contact

Please contact Lara Westphal if you would like to schedule a pre-project assessment or consulation.

Lara Westphal
Director, Creative Services & Instructional Innovation

Office of Educational Affairs
12901 Bruce B. Downs Blvd, MDC 54
Tampa, FL 33612
813-974-0428(office)
lwestpha@health.usf.edu